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Allinson's Bread Brand Redesign
As part of a team at Brand Opus we were briefed to elevate the quality and craft credentials of the brand in order to appeal to a more discerning consumer.
The route that was chosen uses an A star icon, evocative of a signature, to represent Thomas Allinson as a guiding light, following his pioneering work to include the entirety of the whole grain for healthier more wholesome bread.
My role within the team was to develop the chosen design, which was not my original concept. I ensured a seamless transition onto the cutter, crafted the design elements on the badge, ensured a premium colour palette across the range and oversaw the final developments of the typography and A Star icon.
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