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Cadbury Inventor
As part of a team at Design Bridge we were briefed to create a design for a range of limited edition Cadbury bars invented by competition winners. Originally an open brief to create a platform for “Inventor”, the brief was then refined to be more in line with an existing advertising campaign. Keen to instil meaning in the overhead ingredient photography we experimented with numerous layouts and hidden symbology.
My role within the team was developing the design that was chosen and instilling meaning into the photography. I then oversaw the photography onsite and ensured the integrity of the design in retouching and through to artwork.
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