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Kylie-Ann Homer
Jan 273 min read
To refresh or to rebrand
Guidance on whether to refresh or rebrand in order to maintain relevance and brand awareness.


Kylie-Ann Homer
Jan 204 min read
How an effective brand refresh can increase sales
To equip you with the tools to ensure that any brand refresh you undertake with your business will be an effective one.

Kylie-Ann Homer
Jan 64 min read
The Importance of Good Brand Guidelines
Here I will explain what should be in a good brand guidelines document, and what you can do to ensure consistency and inspire creativity.

Kylie-Ann Homer
Dec 18, 20243 min read
How to create a unique brand identity system that works hard on social media
Using the rebrand of Salvia Glass as an example, I will explain how to create a unique brand identity system that works hard on social media

Kylie-Ann Homer
Sep 12, 20242 min read
Costa Fights against the Coffee Copy-Cats
Brands cannot stand out when coffee shops all look the same. But how does the leading brand take a stand and cement them selves as the origi


Kylie-Ann Homer
Apr 10, 20243 min read
How do we package restaurant products for the retail space?
In an already saturated retail space, how does a restaurant brand succeed in retail? and what makes them stand out?

Kylie-Ann Homer
Apr 10, 20244 min read
Nostalgic Brand Design
Following a trend of nostalgic redesign, I ask: is looking into your brand’s history for your next redesign lazy or a stroke of genius?

Kylie-Ann Homer
Feb 29, 20244 min read
Lessons in maintaining brand heritage
Lyle's Golden Syrup's redesign has received a backlash - we discuss how we can maintain brand heritage when redesigning a classic

Kylie-Ann Homer
Feb 8, 20242 min read
The importance of colour in a brand redesign
In this post we discuss the importance of colour in a brand redesign using a teal funeral directors as an example.
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