Here I will explain what should be in a good brand guidelines document, and what you can do to ensure consistency and inspire creativity.

Using the rebrand of Salvia Glass as an example, I will explain how to create a unique brand identity system that works hard on social media

Brands cannot stand out when coffee shops all look the same. But how does the leading brand take a stand and cement them selves as the origi

In an already saturated retail space, how does a restaurant brand succeed in retail? and what makes them stand out?

Following a trend of nostalgic redesign, I ask: is looking into your brand’s history for your next redesign lazy or a stroke of genius?

Lyle's Golden Syrup's redesign has received a backlash - we discuss how we can maintain brand heritage when redesigning a classic

In this post we discuss the importance of colour in a brand redesign using a teal funeral directors as an example.