The design industry is embracing AI to streamline its processes. But I do not use AI to design your brands, and the reason may surprise you.

a small business super power in the quest for brand loyalty. Featuring retail leadership expert, Sam Bowden.

Simple tips and things to watch out for to curate effective and branded stock photography for your brand

creating unique brand photography can benefit your brand in several ways, from encouraging brand stand-out and further communicating the brand story, to deepening the emotional connection, instilling trust and aiding brand recognition. It really is an important tool in your kit to building an effective brand.

5 Steps to Cultivate Brand Loyalty: Your brand's super power to survive a cost of living crisis

Why you shouldn't use generative ai to create your brand identity and brand assets

In the age of social media, brands need to be recognised in an instant. The best way to do that? Unique Brand Assets.

In order to see how tone of voice can be used successfully in branding I have chosen a handful of brands that we can learn from.

When a brand has been copied, the damage may have already been done. So what can we do to ensure a brand is copy-cat resistant?

how we handle intellectual property in our processes and how you can protect your brand once you have it

Liquid Death is leaving the UK market. Its brand identity, once celebrated for its difference, could be to blame.

Guidance on whether to refresh or rebrand in order to maintain relevance and brand awareness.

To equip you with the tools to ensure that any brand refresh you undertake with your business will be an effective one.

Here I will explain what should be in a good brand guidelines document, and what you can do to ensure consistency and inspire creativity.

Using the rebrand of Salvia Glass as an example, I will explain how to create a unique brand identity system that works hard on social media

Brands cannot stand out when coffee shops all look the same. But how does the leading brand take a stand and cement them selves as the origi

In an already saturated retail space, how does a restaurant brand succeed in retail? and what makes them stand out?

Following a trend of nostalgic redesign, I ask: is looking into your brand’s history for your next redesign lazy or a stroke of genius?

Lyle's Golden Syrup's redesign has received a backlash - we discuss how we can maintain brand heritage when redesigning a classic