Everypaw Brand Redesign
As a relatively small player within the pet insurance sector, the team at Everypaw were looking to increase their brand awareness by leveraging the brand’s presence on social media.
Everypaw, therefore, needed an engaging and memorable brand identity to stand out to the generation of female social media consumers.
Having launched in 2016, the brand had built equity in the use of the orange brand colour and the paw element, but it needed to further leverage the emotional aspect of the brand story in order to feel relevant to the target market and improve memorability.
The updated Everypaw brand identity celebrates the joy of pet ownership and the special bond we have with our pets. The two hearts within the word mark are mirrored to show a reciprocation of love and affection between pets and their owners.
Polaroid devices frame warm photography against a wallpaper-like background to further communicate the joy of pet ownership through affectionate memories with pets.
A soft, rounded typeface and bright colour palette aims to celebrate the positivity and joy of this affection, whilst also appealing to a largely female audience.
The digital-led design was developed to work alongside and enhance the existing charming illustrations previously designed for the brand mascot campaign by Alexandra Pavlova.
K-A Creative worked directly with Everypaw to create and develop the new brand identity, resulting in a set of unique brand assets and a comprehensive Brand Guidelines document to ensure a consistent roll out of the updated brand identity in-house.
A Social Media Toolkit with designed templates was also included to enable the social media content and digital ads to be created independently by the Everypaw digital team.
"Working with Kylie on the rebrand of Everypaw has been an absolute pleasure from start to finish. She took the time to truly understand our brand, our values, and our audience, and then translated that into a fresh identity that feels both modern and full of heart. Kylie struck the perfect balance between creativity and strategy, producing designs that are not only visually stunning but also perfectly aligned with our mission of making pet insurance simple, friendly, and trustworthy.
Her professionalism, attention to detail, and ability to bring ideas to life exceeded our expectations at every stage. Kylie is a true creative partner, and we wouldn’t hesitate to recommend her to anyone looking to transform their brand."
David & Andre, Pinnacle Pet UK
