Nine
The team at Brand Opus were briefed to bring to life Nine’s brand values of positive energy and growth in order to appeal to a more mainstream healthy consumer. The brand was renamed from Nine bar to give flexibility in the creation of new products which we also developed packs for.
The chosen route of an unfurling 9 radiating with seeds put growth and seeds at the heart of the brand.
My role in the project was to develop the logo of the chosen route, which was not my original concept, ensuring a good balance between the unfurling positive energy of the sun-like symbol, and the revelation of the 9 and the 9 seeds.
I then worked as part of a team to develop the NPD ranges of Pop Seeds and the World flavour seed mixes along with elements of the brand world.
