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Postpartum Matters CIC

Postpartum Matters is a community interest company based in the North East of England, providing support for expectant and new mothers both locally, through Doula services and the Women’s Health Hub and nationally through online workshops on their Substack publication. 

 

In order to increase brand awareness and gain further support for the charity, the disparate elements of the brand needed to come together into one cohesive, engaging and distinctive brand identity.

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Incorporating the tea cup of the previous identity with a lotus as a symbol of rebirth, the brand identity now firmly celebrates the blossoming of the individual mother through the support of the community. 

 

The brush typeface and hand-drawn lotus icon communicate the individual and personal nature of the support and care provided by the organisation.

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Along with the brand identity and the unique brand assets, a comprehensive Brand Guidelines document was provided to Postpartum Matters CIC in order for them to own the brand going forward. Templates were supplied for the creation of content on social media, along with plenty of inspiration for printed materials and merchandise allowing the company to grow and blossom along with the identity. 

The branding work Kylie-Ann has done for my company has honestly blown me away. It is more beautiful than I could have ever imagined and, despite doing many branding courses myself, I know I could never have came up with something such as this. The brand identity she has created manages to bring together all elements of my business in a clear manner, something I had been really struggling with.

 

The PDF provided alongside the brand components makes it very clear how to use it and means my team and I can stay consistent together. Kylie-Ann always listened to my suggestions in the development phase and made adaptions and tweaks as asked - this back and forth work we did together has brought a stunning final product into being and I am so excited to see it out in the world. Thank you so so much!

Zoe, Founder of Postpartum Matters CIC

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Company Number: 15907198
Registered Office: 304 High Street, Orpington, Kent, United Kingdom, BR6 0NF

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