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Twinings Fruit & Herbal Teas

As part of a team at Brand Opus we were tasked with creating a range redesign with a difference. Twinings’ large fruit and herbal range needed to be a bright destination on shelf, whilst ensuring emotional appeal and the reflection of enjoyable well-being. 

 

Nostalgic scenes were created for each fruit and herbal tea, evoking the effect of the variant simultaneously with the flavour. 

Twinings Fruit Teas Range redesign showing nostalgic summer scenes on a bright yellow range a bright destination on shelf

My role as part of the team was to help extend the range beyond the initial SKUs and to ensure consistency across the range and around the pack. The initial design was not mine, but the development stage required conceptual thinking for every SKU. 

Interested in working together?

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