Guidance on whether to refresh or rebrand in order to maintain relevance and brand awareness.

To equip you with the tools to ensure that any brand refresh you undertake with your business will be an effective one.

Here I will explain what should be in a good brand guidelines document, and what you can do to ensure consistency and inspire creativity.

Brands cannot stand out when coffee shops all look the same. But how does the leading brand take a stand and cement them selves as the origi

Lyle's Golden Syrup's redesign has received a backlash - we discuss how we can maintain brand heritage when redesigning a classic